Fractional CFO · Brand & Growth · Fundraise Advisory
Finance and growth, run the way operators run it.
We plug in as fractional CFOs and growth operators for founders who need investor-grade numbers and a real go-to-market plan, not another consultant's deck.
Work with us8
Years across finance, strategy & operating roles
₹200Cr+
In annual savings delivered
3
Service pillars
10+
Active founder engagements
What we do
Fractional CFO
Financial infrastructure that holds up under investor and board scrutiny.
- P&L discipline and unit economics
- Working capital management
- Financial modelling
- Cash flow and burn rate management
- Accounting integrity
- Compliance and audit readiness
- Margin recovery
Brand & Growth Strategy
D2C positioning and go-to-market, built on unit economics, not vibes.
- D2C brand positioning
- Go-to-market (GTM) strategy
- Sales scaling and channel strategy
- Category and competitive analysis
- Unit economics by channel
- Improved consumer experience
Fundraise Advisory
Equity and debt mandates for early-stage companies, run end to end.
- Investor deck preparation and positioning
- Financial plan buildout (multi-year projections)
- Cap table and valuation advisory
- Investor outreach and introductions
Why us
Two Chartered Accountants: one on financial infrastructure, the other on strategy and execution.
Kinjal Makharia
Chartered Accountant, AIR 46
8 years across Deloitte, Aditya Birla Group, 82°E, Foxtale, and Pep Brands.
Amit Dadhich
Chartered Accountant, AIR 14
8 years across Deloitte, HCL Technologies, Leverage Edu, and Pep Brands.
Currently working with multiple founders as fractional CFOs and operators.
Brands worked with
How we work together
Outcomes only. No methodology theatre, no decks for the sake of decks. Just the numbers and the plan a founder actually needs.
Discovery call
A short call to understand where the business is, what's broken, and what winning looks like in the next 90 days.
Scoped engagement
A clear SOW built around outcomes, not hours. No bloated methodology, no vague deliverables.
Ongoing retainer
We embed as your fractional CFO or growth operator, backed by a dedicated team handling day-to-day execution.